COMPANY PROFILE

COMPANY PROFILE

Shandong Qilu Zhongmu Group is a technology-oriented group-style agricultural and livestock enterprise specializing in the R&D, production, and sales of feed additives and additive premixes, as well as technical services and raw material trading. Headquartered in the Jinan Economic Development Zone (Jinan Provincial Agricultural High-tech Industrial Development Zone), the Group is located 10 kilometers from downtown Jinan, adjacent to National Highway 104 in the east and National Highway 220 in the west, with the Beijing–Fuzhou and Jinan–Guangzhou expressways running through its sides—offering a superior geographical position and convenient transportation access.

Over its two decades of development, the Group has consistently upheld altruism and long-termism, deeply advancing a platform-based operational model. Through co-creation, sharing, and synergistic development, it has established a "1+3+N" group-style operational system, with the Zhongmu Aoli Industrial Park as its core (1), three production bases as its pillars (3), and fifteen holding and participating companies (N) as its substantive support. Adhering steadfastly to its corporate mission of "focusing on animal nutrition, committing to green health, and enhancing service quality," the Group has meticulously built a competitive manufacturing chain for feed additives and a supply chain for raw material procurement services. Guided by the philosophy of "in-depth service and collaborative development," the Group has established the "Hundred-Thousand-Enterprise Alliance" empowerment platform, actively creating value and contributing to users, the industry, and society at large.

In 2018, the Group's parent company, Shandong Qilu Zhongmu Biotechnology Co., Ltd., jointly established Jinan Zhongmu Aoli Biotechnology Co., Ltd. with Jinan State-owned Enterprise Chanfa Industrial Group, marking a new chapter in the mixed-ownership reform of state-owned enterprises in Jinan. The Group has since invested RMB 300 million in the construction of the "Zhongmu Aoli Industrial Park." With a planned area of over 100 mu (approx. 6.7 hectares), the park currently has over 30,000 square meters of built floor space, comprising multiple independent production workshops, a quality inspection and R&D center, office buildings, and a comprehensive service building, along with other auxiliary facilities. It has set a benchmark for the domestic feed additive and additive premix industry and provided a solid physical foundation for the Group's platform-based operational model.

The park is equipped with advanced, high-standard production lines. In particular, the multi-vitamin premix production line employs a complete set of Swiss Bühler equipment, with the Bühler central control system at its core, deeply integrated with advanced processes such as precision micro-weighing and automated high-speed mixing. It has set new industry benchmarks in traceability, cross-contamination prevention, and digital application. In terms of production technology, the dynamic batching accuracy reaches 1‰ (compared to the national standard of 3‰), and the coefficient of variation for product mixing uniformity is controlled within 2.5% (compared to the national standard of 5%). The entire production process, from raw material feeding to finished product packaging, is fully automated and digitally controlled. Each batch is assigned a unique traceability barcode, ensuring that raw materials are traceable, processes controllable, and product quality reliable. In addition, the workshop is equipped with multiple 25 kW high-power industrial air conditioners to maintain dry, dark, low-temperature, and well-ventilated conditions, effectively preserving raw material freshness and ensuring the stability and potency of finished products during storage.

Leveraging its advantages as a leading enterprise, the Group focuses on the feed additive industry chain and, through targeted introductions, equity cooperation, and entrepreneurial incubation, has attracted 15 upstream and downstream companies to settle in the park. In the future, as more elements of the feed additive industry chain converge, the Group will steadily advance efforts to extend, supplement, and strengthen the chain, forming a feed additive industrial cluster. The park's overall output value has exceeded RMB 1 billion, and it has provided employment for nearly 200 local landless farmers and surplus rural laborers, with industrial output and economic benefits continuing to grow.

The Group's flagship products cover a wide range, including the Zhongmu multi-vitamin series, compound premixed feeds, sweetener series, acidifier series, antioxidant series, mold inhibitor series, compound plant essential oil series, allicin series, and on-site terminal products, with an annual production capacity of 120,000 metric tons. Backed by strong platform advantages, profound R&D capabilities, first-class equipment and processes, and strict quality control, the Group actively promotes a dual-circulation development pattern both domestically and internationally. Its products are sold throughout China, and exports reach Europe, the Americas, Africa, and the Asia-Pacific region.

Driven by technological innovation, the Group supports the high-quality development of the feed additive industry. In response to current industry trends such as the "ban on antibiotic growth promoters in feed" and "reduction and substitution of antibiotics" in livestock farming, the Group assumes a high sense of responsibility and actively promotes the cause of antibiotic reduction and substitution, striving to become an advocate and driver in this field. The Group has established a high-standard R&D center featuring multiple functional areas, including a conventional physicochemical laboratory, instrument room, precision instrument room, room-temperature/cooled sample observation room, and documentation room. These facilities not only meet the inspection and analysis needs of various raw materials and finished products but are also used for monitoring conventional physicochemical indicators, trace elements, and hygiene parameters. The R&D center has assembled a team of more than 10 R&D personnel with master's degrees or above, and annual R&D investment is no less than 4% of revenue, dedicated to product innovation and process improvement. With its strict laboratory management system, the center monitors quality throughout the entire production process, adhering to the highest industry testing standards to ensure excellent product quality. The Group has also established industry-university-research collaborations with China Agricultural University, Shandong Agricultural University, and other research institutions, continuously innovating to develop new, safe, efficient, and green products through technology transfer and increased independent R&D investment, thereby enhancing core product competitiveness and brand reputation.

Amid a complex and ever-changing economic environment, China's animal husbandry faces multiple challenges, including economic downturns, severe product homogenization, fierce market competition, and low price volatility. Most small and medium-sized enterprises in the industry are encountering development obstacles. Leveraging its rich development experience and keen insight into platform economy trends, the Group has continuously explored development directions aligned with the times and launched the "Hundred-Thousand-Enterprise Alliance" in 2021.

The alliance's vision is "to unite 100 upstream and downstream enterprises, achieve an annual terminal application of 10 million metric tons of green complete feed, and provide 10,000 job opportunities." The alliance builds an empowerment platform for the feed and feed additive industry. By integrating upstream and downstream industrial resources, the Group has already gained initial advantages in the procurement of vitamins, amino acids, minerals, and other raw materials. Alliance members can benefit from the Group's procurement prices; the Group supplies over 50,000 metric tons of these core raw materials to alliance enterprises annually, effectively saving them tens of millions of RMB in procurement costs. The company's outstanding expert team provides comprehensive and precise services in production management, technical support, and other areas, helping alliance enterprises achieve healthy and sustainable development, promoting complementary strengths among members, and enhancing overall market competitiveness. To date, many upstream and downstream enterprises have joined the alliance, and its achievements have drawn attention and coverage from provincial and municipal authorities, the Jinan State-owned Assets Supervision and Administration Commission, and People's Daily Online.

The Group has registered multiple trademarks such as "Qilu Zhongmu" and "Zhongmu Aoli." It has obtained ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 45001 (Occupational Health and Safety Management) certifications, and holds multiple invention and utility model patents authorized by the China National Intellectual Property Administration, mastering key core technologies and independent intellectual property rights in the industry. Its flagship products have gained favorable reviews and industry recognition for their advanced quality, stable performance, and cost-effectiveness. Having cultivated the national market for years, the Group has established a certain level of brand awareness and influence. Its brands have been honored as "Shandong Provincial Famous Brand." Several products, including compound vitamin premix and allicin products, have consecutively won awards such as the "Gold Prize of Shandong Animal Husbandry Expo" and "Innovative Feed Additive" titles.

The Group has been successively awarded numerous honorary titles, including:

  • "National High-tech Enterprise"

  • "National Sci-Tech SME"

  • "Shandong Provincial Specialized and Sophisticated SME"

  • "Shandong Provincial Key Leading Enterprise of Agricultural Industrialization"

  • "Shandong Modern Animal Husbandry Qilu Model Feed & Veterinary Drug Demonstration Production Enterprise"

  • "Shandong Top Ten Mixed Feed Additive Enterprises"

  • "Shandong Provincial Leading Enterprise in Industry-University-Research Scientific and Technological Achievements"

  • "Shandong Provincial Antibiotic-Free Feed Product Demonstration Enterprise"

  • "Shandong Feed Enterprise Credit Rating AAA"

  • "Shandong Provincial Class A Excellent Feed Production Enterprise"